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Project: Orange Home

Orange Home is a novel video brochure concept.

The main OBJECTIVE of Project: Orange Home is to provide the constructor, with solutions to impress the customer, so that

 

The customer

Gains confidence about his investment.
Sees his own dream house and feels satisfied.

The constructor

         Gains the customer’s trust.
            Boosts the corporate image of the firm.

For this we use a unique concept based on CONTROLLED IMAGINATION.

Benefits

The constructor can make the customer think what he wants him to and yet impress.
The channelised imagination creates the impression as per the constructor’s Choice.

PACKAGE

The project: Orange Home package is given in 2 DVDs as a 20 min (approximate) video each.

 

THE PROCESS

Project: Orange Home is made in the following steps.

Step 1:  The Company’s brand is established by presenting all the previous constructions to the customer precisely but effectively.

Step 2:  Animated Characters are made to lead the customer into the new building to create an impression that he is being taken on a virtual tour by a guide.

Step 3:  The house is presented as a completely furnished one with furniture etc., so that the customer gets a ‘Homely Feeling” and does not merely look at a vacant building.

 

WHY PROJECT: ORANGE HOME

1. Being more cost effective helps ensure wholesome amount of profit for the constructor.
2. Gives the final product in DVDs  which would help in advertising
3. Uses graphics done with high end tools and scripting which consumes only less man power.
4. Uses direct communication of a virtual humanoid, being more interactive.

All these would facilitate the betterment and the progressive growth of the construction firm, which would also attract many customers in the near future, eventually raising the brand value of the company.